Online vehicle sales, from start to finish
Turn your inventory
into online purchases.
Give buyers a clear path from a specific vehicle to identity, financing, contracts and handover. One connected purchase process, under your dealership’s brand.
Built for dealers, dealer groups and automotive brands.
The problem
The car is online.
The purchase still happens elsewhere.
A buyer finds the right vehicle, then has to switch to calls, emails and separate forms to move forward. Your team becomes responsible for connecting every step.
A lead-based process
With Narell
01Choose a vehicle
A lead-based process
An enquiry starts the conversation.
The buyer waits for someone to explain how to proceed.
With Narell
A specific vehicle starts the purchase.
The buyer sees the price, seller and available purchase options.
02Complete the formalities
A lead-based process
Each step needs another handoff.
Details, financing and documents move between people and systems.
With Narell
One purchase carries the process forward.
Identity, financing and signatures stay connected to the same vehicle.
03Get ready for handover
A lead-based process
Progress means another call or email.
The buyer asks for updates. Your team pieces together the status.
With Narell
Both sides know what happens next.
Payments, documents and collection requirements have a shared status.
Let your team advise.
Let the purchase flow do the admin.
Keep personal support available when it matters. Give buyers who are ready to proceed a clear next step, without making a call the only way forward.
One transaction
One vehicle.
Every step connected.
The vehicle, buyer and agreed terms stay together from the first decision to collection. Each step builds on the last, with a clear next action for the buyer and your team.
- 01
Start with the right vehicle
A specific car, a known seller and clear purchase terms before the buyer commits.
- Vehicle and price
- Purchase method
- Buyer identity
- 02
Agree and complete the purchase
Bring the selected payment route and the required agreements into the same purchase.
- Financing, where selected
- Contracts and signatures
- Payment and settlement
- 03
Prepare for handover
Keep the remaining requirements visible until the vehicle is ready to be released.
- Registration and insurance
- Vehicle preparation
- Collection or delivery
Shared throughout the purchase
The same transaction record
Vehicle, accepted terms, documents and recorded payments stay attached to the purchase.
A clear next step
Buyers see what they need to do. Your team sees the requirements still outstanding before handover.
Narell Checkout
A specific car.
A clear way to buy it.
Give each eligible vehicle a purchase page of its own. Buyers can review the car, see who is selling it and start with the purchase options available to them.
- Know exactly what is being bought
- The vehicle, specification, VIN and seller stay attached to the purchase.
- Review the terms before committing
- The buyer checks the price, applicable costs and documents before acceptance.
- Continue with help when needed
- A clear next action moves the purchase forward. Dealer support remains within reach.
Identity & financing
Keep the application
with the purchase.
From confirmed identity to a financing decision, the buyer stays with the same vehicle and transaction. Required information, offers and next actions appear where they are needed.
- Collect the required information
- Separate identity, contact and financing details into focused steps.
- Make the next action explicit
- Show when an application is being reviewed and when more information is needed.
- Present the complete offer
- Keep installments, initial payment, term, buyout and total cost together before acceptance.
After checkout
Signed is a milestone.
Handover is the destination.
Give buyers access to their documents and recorded payments. Keep your team focused on the registration, preparation and release requirements still outstanding.
- Documents
- Retain the accepted versions and recorded signature evidence.
- Payments
- Track the customer contribution and financing disbursement separately.
- Preparation
- Keep registration, insurance and vehicle preparation visible.
- Handover
- Release the vehicle only when the required conditions are satisfied.
Built around your systems
Your operation.
A connected purchase flow.
Narell is the transaction layer for automotive retail. Keep your website, DMS, CRM and inventory tools. Data exchange is scoped to your systems and the way your team works.
From your operation
The offer starts with you
- Inventory
- Specific vehicles and approved availability.
- Commercial terms
- Prices, seller details and purchase conditions.
- Fulfilment
- Locations, collection and delivery options.
Narell
The purchase stays together
One transaction record connects the vehicle, buyer, agreements and operational progress.
- Checkout and buyer details
- Identity and financing
- Contracts and payment status
- Registration and handover requirements
For the buyer and your team
A clear view of progress
- Buyer
- Current status, documents and the next required action.
- Dealer team
- Tasks, recorded payments and outstanding requirements.
- Your systems
- Transaction updates scoped with your DMS, CRM, finance and payment providers.
Start with a defined scope
Agree the vehicle pool, source of availability, data exchange and operational owners before connecting the purchase flow.
Keep the dealer relationship
Your dealership remains the seller and receives the buyer’s funds directly. Your team manages preparation and handover.
Narell Console
Know what needs attention.
Know what happens next.
Give your team the context to move a purchase forward: the vehicle, current stage, outstanding requirements and available actions. Keep operational work connected to the transaction.
From issue to action
- Prepare inventory for saleInventory team
- Review vehicle details, pricing and publication requirements before making an offer available.
- Reconcile the moneyAccounting
- Match bank receipts to the purchase and keep partial payments, corrections and remaining balances visible.
- Resolve outstanding requirementsOperations
- See what is holding up the purchase and which documents or operational steps still need attention.
- Prepare the handoverOperations
- Record registration, insurance and vehicle preparation, then check whether release is permitted.
Access follows responsibility
Inventory, operations, accounting and supervisory actions have separate permissions. Sensitive changes require the appropriate role and, where applicable, independent approval.
A record behind each decision
Keep transaction history, document versions and financial records available to authorised staff, so the team can understand what changed and act with the right context.
For dealers
Your vehicles. Your customers.
A new way to buy.
Offer a direct purchase path for selected vehicles in your stock. Keep control of the offer and customer relationship, with a defined process for your team to fulfil each purchase.
You own the sale
Your dealership remains the seller throughout the transaction.
- The offer
- Choose the vehicles, approve the price and confirm availability.
- The relationship
- Present your brand, provide advice and stay visible as the seller.
- The fulfilment
- Receive the buyer’s funds and manage preparation, handover and aftersales.
Narell connects the purchase
A shared process for the buyer and the people delivering the vehicle.
- The customer journey
- Guide the buyer through details, identity, purchase options and agreements.
- The transaction record
- Keep accepted terms, documents and recorded payments with the purchase.
- The operational view
- Show your team the current state, outstanding requirements and available actions.
Start with a defined vehicle pool.
Scope the pilot around vehicles you can commit to the online channel, supported purchase methods and named operational owners. Agree the readiness criteria before opening it to buyers.
- 01
Select the inventory
Agree which vehicles can be sold and how availability is maintained.
- 02
Set up the purchase
Confirm seller details, terms, providers and payment responsibilities.
- 03
Prepare the team
Assign responsibilities and rehearse the process through handover.
For OEMs & importers
A shared buying experience.
Delivered by your network.
Build a consistent path from vehicle selection to handover while keeping the selling dealer visible. Narell is designed to connect a common purchase process with local retail responsibilities.
Define the experience. Keep ownership clear.
- Brand and importer
- Define the customer journey, presentation standards and scope of the retail programme.
- Narell
- Connect vehicle selection, buyer details, agreements and purchase progress in one transaction flow.
- Selling dealer
- Approve the offer, remain the seller and manage the vehicle’s preparation and handover.
Start with a focused retail pilot.
Discuss your network’s purchase journeyAgree the participating retailers, eligible inventory and purchase methods first. Define how availability, seller data and transaction updates will be exchanged before expanding the programme.
Integration scope and each retailer’s operational readiness form part of the rollout plan.
Human assistance available.
Never mandatory.
Some customers need advice, want to compare options or simply prefer speaking to someone. Others already know the vehicle they want and are ready to buy. Narell is designed for both, without forcing the second customer through the first customer's sales process.
Work with Narell
Start with your inventory.
Let’s define the next step.
Explore what an online purchase channel could look like for your dealership, dealer group or automotive brand.
A focused 30-minute conversation
Your current sales process, the buyer journey you want to offer and a practical scope for getting started.
Choose a time to talkPrefer email? hello@narell.eu