Add the purchase journey. Keep your dealership.

Narell helps dealers connect a specific vehicle in their inventory with the steps needed to purchase it online. The dealer remains the seller and controls inventory, pricing, fulfilment and the customer relationship.

What changes for the customer?

The vehicle page becomes the start of a transaction, with a visible seller, accepted terms and a next action. Identity, purchase method, applicable financing, documents and recorded payment progress stay connected to that vehicle. The buyer can return to the purchase instead of asking different teams to reconstruct its status.

Human advice remains available. Customers who know what they want should not need a sales call simply to find the price or discover how to proceed. Registration, preparation and handover still involve the dealer’s operational team.

What changes for the dealer?

Staff work from the transaction record: which vehicle is allocated, which terms were accepted, which payments are recorded and which requirements prevent release. Inventory, operations, accounting and supervisory actions have distinct permissions.

Narell does not take over the vehicle sale or hold the buyer’s funds. The selling dealer stays visible in the purchase and contracts. Its team decides which inventory and purchase methods can be offered.

Does Narell replace a DMS or CRM?

No. A DMS manages dealer operations; a CRM supports customer relationships and sales work. Narell’s role is to connect the customer’s vehicle purchase across its transaction steps. It is designed to sit alongside those systems, not require a full replacement.

Integration starts with concrete questions: where are prices approved, how is availability controlled across channels, which system receives transaction updates, and who resolves discrepancies? Existing Narell inventory controls are implemented; external DMS and CRM connections are scoped work, not pre-existing vendor integrations. See the current integration boundaries.

How can a controlled pilot begin?

1. Agree a vehicle pool and one authoritative availability process. An inventory feed alone cannot prevent another channel from selling the same vehicle.
2. Confirm seller details, pricing authority, terms, payment responsibilities and the purchase methods the dealer can actually support.
3. Define the minimum data exchange and name the people responsible for accounting, preparation, handover and exceptions.
4. Rehearse successful purchases, interruptions and after-sales cases. Open a live pilot only after provider, legal, security and operational acceptance.

The public product is currently a sandbox. This process describes how to scope a future dealer pilot; it does not imply that a pilot is already operating or promise a deployment timeline.

Discuss a dealer pilot with the founder, or explore the vehicle transaction lifecycle.